Our Story

We listen to our customers and their needs, shaping the technology we develop and the transformation we create together—that’s our story.

People First

Alma is on an ever-evolving journey alongside our partners. By listening closely to what our customers need—and what their customers want—we shape the technology we develop and the transformation we create together.

Our focus has always been on creating outstanding technology, but we’ve learned that exceptional solutions must address both the role our platforms play in practices and their impact on patients’ lives. This shift has guided us to develop innovations that enhance well-being.

With decades of research and expertise, we’ve pioneered over 60 patents integrated into countless machines and treatments. We’re committed to sharing this knowledge through our academy, training, and support, ensuring practitioners deliver the best treatments with confidence.

We dare to lead, set new standards, and innovate boldly to make a real difference in people’s lives. Alma’s technology is designed to see, serve, and empower individuals.

It’s no coincidence that we say Alma is for you, for life.

Play Full Movie

  • Leadership

    Our story is a story of people. Alma’s success stems from those who live our values daily, shape our DNA, and impact clients and patients worldwide. It’s also built on the partners who share in our success. Together, we bring our mission to life. We are the people of Alma, and we’re glad to meet you.
  • Lior

    Lior Dayan

    President & CEO
    Lior blends inspiring leadership with a modern managerial approach, applying deep insights to make the company resilient, effective, and agile in addressing contemporary challenges. With over 20 years of experience in the energy-based medical device sector, Lior has expertise across supply chain, finance, sales, and marketing, primarily in North American and Asian markets.
    We write our legacy daily.

  • Keith Adams

    President, North America
    Keith leads Alma’s North American commercial operations. A natural salesman, he’s considered a maverick in the industry - which is surprising, considering his pastimes include meditation and mindfulness. Prior to joining Alma, Keith held various leadership roles at high-performing medical aesthetics sales organizations and was responsible for significant revenue growth.
    Do it for you. Not for the credit.

  • Alan Greer

    Chief Financial Officer, North America
    Alan joined Alma in 2007 and oversees the company’s financial, legal, HR, and IT functions in North America. Prior to Alma, he spent seven years with RSM McGladrey in audit roles, including audit manager. Alan holds a BA in accounting and finance from Indiana University and is a certified public accountant.
    Life has no limitations; except the ones you make.

  • Avi Farbstein

    Chief Technology & Strategy Officer
    Avi has over 35 years of experience in medical and aesthetic device industries, starting with developing one of the first lasers for the surgical field. He holds a BSc in Electrical Engineering from Tel Aviv University.
    Driving innovation, that truly impacts people's lives.

  • Spencer Detter

    Vice President, Sales, North America
    Spencer joined Alma in 2018 as Director of Sales, North America, playing a pivotal role in the company’s rapid growth. With 20 years of experience in medical aesthetics, he has held leadership roles at top companies, consistently driving double-digit growth and delivering outstanding business results.
    Every puzzle piece matters when completing the picture.

  • Francesca Ham

    Vice President, Marketing, North America
    Francesca brings 20+ years of experience in medical aesthetics, leading Alma's marketing and clinical strategies to align clinical value with commercial impact through meaningful product and program introductions that transform market perception.
    Innovation isn’t a thing. It’s a way of thinking.

  • Patricio Trevino

    Vice President, Operations, North America
    With 20+ years driving growth in the medical device industry, Patricio is a proven leader in Operations and Service. His leadership is rooted in curiosity, collaboration, and a strong focus on customer satisfaction. Patricio excels at scaling businesses, inspiring innovation, and optimizing performance.
    Focus on the journey, not just the road ahead.
Loading...