About Alma®

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Alma Lasers is a global innovator of laser, light-based, radio frequency, ultrasound and plasma solutions for the aesthetic and surgical markets.

Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners.

With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma’s mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology.

We enable practitioners to offer in-demand aesthetic and surgical treatments to their patients, who benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

Leadership Team

Anat Kenan

Vice President, Human Resources

Anat brings over 20 years of experience in human resources management from global companies in various industries, including medical devices and semiconductors. Anat holds BA and MA degrees in human resource management from the Haifa University.

Alex Britva, PhD

Vice President, R&D

Alex brings 40 years of experience in the laser industry and is responsible for the research and development of radio frequency and ultrasound systems and technologies. He is the author of more than 30 scientific articles and more than 10 patents. Alex holds an MSc and a PhD from Electro-Technical Institute, Novosibirsk, Russia.

Hanit Brenner-Lavie, PhD

Vice President of Clinical Affairs – Aesthetics & Surgical

Hanit is responsible for the company’s clinical research and development, clinical education and the management of pre-clinical and clinical trials. Hanit joined Alma in 2017, bringing 10 years of experience in managing clinical research and introducing innovative technologies in the aesthetic medical industry. Hanit holds a PhD in neuropsychiatry from the Technion Medical School, Haifa.

Spencer Detter

Vice President, Sales

Spencer joined Alma in 2018 as the director of sales, North America. Within a short period of time, he became an integral part of the company’s exponential growth. With over 15 years of experience in the aesthetic industry, Spencer held various leadership positions in sales at prominent aesthetic companies, including Cynosure and Cutera, where he successfully produced double-digit growth for the company.

Alan Greer

Chief Financial Officer, North America

Alan joined Alma in 2007 and is responsible for the North American financial, legal and human resources operations of the company. Prior to joining Alma, Alan spent seven years with RSM McGladrey in various audit roles, including audit manager. Alan holds a BA in accounting and finance from Indiana University and is a certified public accountant.

Doron Yannai

Chief Finance Officer

Doron brings more than 20 years of financial management experience in private and public companies, working in various industries such as software, communications and construction. Doron holds a BA in accounting, economics and labor science from Tel Aviv University and is a certified public accountant in Israel.

Keith Adams

President, North America

Keith joined Alma in 2018 and is responsible for the North American commercial operations for the company. Prior to joining Alma, Keith served in leadership roles for high-performing sales organizations in such medical aesthetic companies as Cynosure, now a Hologic Company, and most recently at Cutera, Inc., where revenues grew from $30.4M to 88.3M in under three years.

Lior Dayan

Chief Executive Officer

Mr. Lior M. Dayan has 18 years of experience in the laser industry with operational, logistic, financial and sales expertise. Lior joined Alma Lasers in 2008 and has held various management positions. Lior holds a BA in economics and logistics from Bar Ilan University (cum laude) and MBA in economics from University of Manchester—Israel branch.

Avi Farbstein

Chief Technology & Strategy Officer

Avi brings more than 35 years of experience in the medical and aesthetic device industries, beginning with research and development of one of the first lasers introduced to the surgical field. Avi holds a BSc in electrical engineering from the Tel Aviv University.