About Alma® Lasers

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To provide the aesthetic wellness practitioner with the tools necessary to improve the quality of life of everyday people around the globe by enhancing their confidence and self-image.

Alma Lasers has been at the forefront of multi-technology systems, revolutionizing existing treatment methods and working to serve the varied and growing needs of both patients and practitioners.

With offices, R&D and manufacturing facilities on three continents and distributors around the world, Alma’s mission is to provide modular, cost-effective and high-performance systems based on the very latest clinical research and cutting-edge technology.

We enable practitioners to offer in-demand aesthetic and surgical treatments to their patients, who benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

Leadership Team

Lior Dayan

Chief Executive Officer

Mr. Lior M. Dayan has 18 years of experience in the laser industry with operational, logistic, financial and sales expertise. Lior joined Alma Lasers in 2008 and has held various management positions. Lior holds a BA in economics and logistics from Bar Ilan University (cum laude) and MBA in economics from University of Manchester—Israel branch.

Keith Adams

President, North America

Keith joined Alma in 2018 as EVP of Sales and Marketing and was promoted to serve as President, North America in January 2021. Keith brings over 13 years of experience in the aesthetic industry and has served in leadership roles for high-performing organizations such as Cutera and Cynosure, prior to taking on the role of President of Alma, INC. In his first year as the President, Keith has grown the business by more than 104% as well as consistently increased its YOY revenues 30% + since 2018. He has established key culture initiatives where he focuses on the employee and customer experience to guide the direction of the organization to drive sustainable success.

Alan Greer

Chief Financial Officer, North America

Alan joined Alma in 2007 and is responsible for the North American financial, legal and human resources operations of the company. Prior to joining Alma, Alan spent seven years with RSM McGladrey in various audit roles, including audit manager. Alan holds a BA in accounting and finance from Indiana University and is a certified public accountant.

Avi Farbstein

Chief Technology & Strategy Officer

Avi brings more than 35 years of experience in the medical and aesthetic device industries, beginning with research and development of one of the first lasers introduced to the surgical field. Avi holds a BSc in electrical engineering from the Tel Aviv University.

Spencer Detter

Vice President, Sales

Spencer joined Alma in 2018 as the director of sales, North America. Within a short period of time, he became an integral part of the company’s exponential growth. With over 15 years of experience in the aesthetic industry, Spencer held various leadership positions in sales at prominent aesthetic companies, including Cynosure and Cutera, where he successfully produced double-digit growth for the company.