Our Story

We listen to our customers and their needs, shaping the technology we develop and the transformation we create together—that’s our story.

People First

Alma is on an ever-evolving journey alongside our partners. By listening closely to what our customers need—and what their customers want—we shape the technology we develop and the transformation we create together.

Our focus has always been on creating outstanding technology, but we’ve learned that exceptional solutions must address both the role our platforms play in practices and their impact on patients’ lives. This shift has guided us to develop innovations that enhance well-being.

With decades of research and expertise, we’ve pioneered over 60 patents integrated into countless machines and treatments. We’re committed to sharing this knowledge through our academy, training, and support, ensuring practitioners deliver the best treatments with confidence.

We dare to lead, set new standards, and innovate boldly to make a real difference in people’s lives. Alma’s technology is designed to see, serve, and empower individuals.

It’s no coincidence that we say Alma is for you, for life.

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  • Leadership

    Our story is a story of people. Alma’s success stems from those who live our values daily, shape our DNA, and impact clients and patients worldwide. It’s also built on the partners who share in our success. Together, we bring our mission to life. We are the people of Alma, and we’re glad to meet you.

  • Spencer Detter

    President
    Spencer joined Alma in 2018 as Director of Sales, North America, playing a pivotal role in the company’s rapid growth. With 20 years of experience in medical aesthetics, he has held leadership roles at top companies, consistently driving double-digit growth and delivering outstanding business results.
    Every puzzle piece matters when completing the picture.

  • Alan Greer

    Chief Financial Officer
    Alan joined Alma in 2007 and oversees the company’s financial, legal, HR, and IT functions in North America. Prior to Alma, he spent seven years with RSM McGladrey in audit roles, including audit manager. Alan holds a BA in accounting and finance from Indiana University and is a certified public accountant.
    Life has no limitations; except the ones you make.

  • Avi Farbstein

    Chief Technology & Strategy Officer
    Avi has over 35 years of experience in medical and aesthetic device industries, starting with developing one of the first lasers for the surgical field. He holds a BSc in Electrical Engineering from Tel Aviv University.
    Driving innovation, that truly impacts people's lives.

  • Patricio Trevino

    Vice President, Operations
    With 20+ years driving growth in the medical device industry, Patricio is a proven leader in Operations and Service. His leadership is rooted in curiosity, collaboration, and a strong focus on customer satisfaction. Patricio excels at scaling businesses, inspiring innovation, and optimizing performance.
    Focus on the journey, not just the road ahead.

  • Sheldon Larson

    Vice President, Marketing
    Sheldon Larson is a creative at heart and digitally progressive marketing executive who believes the strongest brands are built through community, culture, and meaningful experiences. By blending strategy, innovation, and experience-led storytelling, he transforms bold ideas into modern ecosystems that drive measurable commercial growth, loyalty, and lasting brand relevance.
    Exceptional creativity will continue to keep our future bright.
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